The Pursuit of Luck
As highlighted in Jason's award-winning business blogs, the Pursuit of Luck is not about random chance but rather about stepping beyond comfort zones, networking extensively, continuous learning without boundaries, approaching business from fresh and contrarian perspectives, and seizing opportunities by taking more calculated swings at success.
You can read more about Jason's thoughts on the Pursuit of Luck here.
A true Pursuit of Luck story...Jason Bresnehan, a highly accomplished professional, has an extensive track record in assisting clients to develop markets for their products in Australia and the USA. Alongside his former business partner, Marcus Santamaria. Marcus, then a hair dressing supplies wholesaler business owner and Jason, then an accountant at KPMG met at an intensive 12-week Entreprenurial training course and became good friends. Jason and Marcus played a pioneering role in introducing super absorbent microfiber hair towels to the Australian market. Additionally, they spearheaded the creation of a global market for aluminum luggage and mobile storage solutions, tailored specifically for professional hair and make-up artists.
A remarkable achievement from Jason’s career is tied to the year 2000, when the hit TV show CSI first aired. The aluminum cases featured on the show, carried by investigators, were supplied by Marcus and Jason's company Pandora Luggage Solutions— a 50% owned enterprise of the Bresnehan Family Office.
Pandora Luggage Solutions opened up markets for its products in Australia, the USA, Mexico, Italy, Norway and the UK.
Traditional Market Business Development Services
Here are the key sales and market business development activities we can support:
Medium-Term Sales Strategies
- Identifying opportunities to achieve specific sales targets within a defined timeframe (e.g., 6 months to 3 years).
- Developing actionable plans, such as market expansion, refining pricing models, or optimizing sales channels.
- Training and coaching sales teams to align their efforts with these strategies.
Market Analysis and Expansion
- Conducting comprehensive research to uncover emerging trends and untapped opportunities.
- Designing market entry strategies tailored to specific customer segments.
Industry and Market Sector Networking
- Connecting you with influential players such as, new target customer groups, financiers, grant providers, potential alliance partners, and acquisition targets.
- Introducing emerging technologies relevant to your industry to enhance your competitive edge.
Partnerships and Alliances
- Identifying and securing valuable partnerships to strengthen your sales pipeline and complement your offerings.
Product Development
- Offering strategic insights to refine or create products/services based on evolving market demands.
Operational Efficiency with Marketing & Sales Systems
- Streamlining processes to support sales and marketing efforts, such as implementing systems and technology to enhane customer service operations.
Broad Industry Experience
Partnering with Evahan gains you access to consultants with runs on the board experience in successfully growing operational businesses in the sectors health, beauty footwear import/export, enterprise software, component and sub-assembly OEMs to the mining, defence, transport, waste management and materials handling sector, audio post-production equipment OEM, residential property development, consumer loans, media release publishing, point-of-sale vending systems, rubber and PET recycling, professional services, tourist resort offerings including accommodation, restaurant, bars, cellar door, wine, beer & spirit wholesaling, agriculture research and agriculture production.
Click here for case studies showing our Market Business Development services experience.
