Business Plans

Evahan can take the lead in assisting entrepreneurs, business owners, top management and project leaders to prepare a Business Plan for their business, venture or project.

A business plan is a document that explains how your business is structured, funded and operates to profitably execute upon your business model.

"Profit" can be exchanged with "delivering social outcomes" in the case of a not-for-profits for example, or your goal might be wealth creation through the sale of intellectual property or market access as opposed to ongoing profit.

15 Elements to a Typical Business Plan

Typically, a Business Plan consists of the 15 elements described below, although it can vary depending upon the stakeholders you are aiming the plan at, its core purpose, the type of business model, the market segment(s) and commercialisation time frame.

1. Executive Summary	6. Competitive Advantage	10. Milestones & Timelines

2. Company Overview	7. SWOT	11. Risks & Mitigation
	>Internal FAB
	>External PESTEC

3. Business Overview	7. Marketing Strategy	13. Financial Modelling
	> Product Strategy	> Cashflow & P&L Projections
	> Pricing Strategy	> Worst, Base and Best Scenarios
	> Distribution Strategy
	> Promotion Strategy

4. Products & Services	8. Operations Strategy	14. Finance Strategy
	> Manufacturing	> Valuations
	> Service Delivery	> Debt Requirements & Security
	> Support & Warranty	> Equity Requirements
	> Infrastructure Resources	> Shareholder Key Terms
	> Quality Management Systems

5. Business Model	9. People Strategy	15. M&A, Exit and Succession
	>Org Chart
	>Key People
	>Board

Over his 35 year career Jason Bresnehan has undertaken due diligence on or prepared hundreds of Business Plans for startup and early-stage ventures and projections, including restructure based Business Plans and Business Plans for spin outs and joint ventures. Click here for Jason's experience with Business Plans.