Evahan recently led a high-impact SWOT workshop for a major Australian supplier of concrete and construction consumables—an enterprise with national distribution, deep operational reach, and a growing appetite for strategic clarity.
Unlike traditional SWOT exercises that chase symmetry (12 strengths, 12 weaknesses, etc.), Evahan’s approach was diagnostic, not decorative. Working directly with senior leadership, the workshop surfaced transferrable insights across multiple Functional Areas of Business (FABs), with three standout breakthroughs:
Marketing efforts were strong in execution but lacked a defined market identity. The workshop exposed a strategic tension—“Santa Claus or Easter Bunny?”—that had stalled decision-making. Evahan facilitated a positioning matrix and strategy session roadmap to help leadership commit to a focused identity, enabling sharper messaging, competitor analysis, and digital asset alignment.
The workshop revealed a critical gap: no repeatable tool for assessing new product feasibility. In response, Evahan architected a Product Commercialisation Plan (PCP)—a KISS framework for rapid market sizing, financial analysis, payback calculations, and go/no-go decisions. This tool now underpins white-label strategy and new product launches, replacing guesswork with grounded commercial logic.
Operations emerged as the benchmark FAB—driven by systems, documentation, and QMS discipline that set the standard. Evahan recommended formalising cross-functional authority to enable leadership in this area to drive Continuous Improvement (CI) and quality initiatives enterprise-wide. What was once departmental strength is now a strategic asset.
Evahan’s SWOT methodology isn’t about filling boxes—it’s about surfacing leverage. By diagnosing cross-functional dynamics and embedding actionable STAs (Strategies, Tactics, Actions), the workshop delivered clarity, tools, and cultural momentum. The result: a living strategy that moves beyond analysis into execution.
Jason Bresnehan is the founder of Evahan Group and a fixer. With over two decades of experience in quality systems, operational risk, and business transformation, Jason has a knack for cutting through complexity and getting to the crux of what’s really holding a business back.
He designs ISO 9001-certified Quality Management Systems that are practical, auditable, and built for real-world messiness—not textbook perfection. His work spans high-risk, high-compliance industries from marine engineering and dangerous goods transport to modular construction, defence manufacturing, and robotic point-of-sale systems.
Jason’s Fixer Principle is simple:
Cut to the Jase. Keep it simple. Act.
Whether you’re chasing certification or just want a system that works, Jason helps organisations embed quality into every decision, repair, and customer interaction—without the fluff.
Let’s Talk
If you’re tangled in systems, drowning in documentation, or just need a fresh set of eyes, reach out. Jason’s known for saving businesses tens of thousands—and he reckons he could save a global giant millions in weeks.
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