The Pursuit of Luck

The Pursuit of Luck

The pursuit of luck is about increasing and engineering your exposure to randomness and serendipity in a world that will be slightly different tomorrow and unimaginable thirty years from now.

Personal and business success cannot be accurately planned because nobody has a crystal ball and there is not one person on this planet that can foresee future technological, social, cultural, demographic, geographic, economic, political, legal, governmental and competitiveness forces.

Sure feasibility studies, business case analysis,  and strategic planning are fundamental to operating a successful business, thirty years ago no one, or very few were planning or strategizing in the context of Google, Facebook, Instagram, Amazon, Youtube, Tic Toc, renewable energy, ubiquitous battery powered vehicles and machinery, cloud based software applications, mobile apps, smart phones, fast internet speeds, advanced DNA mapping, 3D polymer and metal printers, advanced robotics, online dating, decentralized services like Uber and mob enforced political correctness.

The pursuit of luck is about “mixing it up” engineering different behaviors and exposing yourself to, or a wide spectrum of life to increase the chances that you will get in front of the curve for these seismic societal changes so you can grow as a person and grow your business.

The Pursuit of Luck is a legitimate business and organisational strategy and the sixth “P”.

1. Product
2. Positioning
3. Price
4. Promotion
5. Place
6. Pursuit of Luck