Tasbuilt Homes: Providing an Exceptional Customer Experience

Tasbuilt Homes is going beyond just offering the best quality modular homes on the market.

Evahan client Tasbuilt Homes is going beyond just offering the best quality modular homes on the market. Twenty-two years ago, management consultant guru Tom Peters emphasized the importance of value addition beyond merely providing a good core product or service. He argued that simply having a good product or service is no longer enough to stand out.

While most business owners understand this concept, few have taken significant action. However, Tasbuilt Homes is an exception. Not only do they build the best quality modular homes and commercial buildings, but they also take on one of the most difficult and stressful parts of building a new home: gaining planning and building permits for their clients.

Tasbuilt's specialized in-house council consultants handle every step, from soil testing and bushfire reports to energy assessments, drafting, engineering, and building surveying. All they need from their customers is their signature to act as their agent, eliminating the back-and-forth with the council and reducing stress. This ensures a smoother journey to their clients' dream homes.

Tasbuilt doesn't just sell quality homes; they roll up their sleeves and help their clients navigate the complex web of regulatory approvals, making the process as seamless as possible.

Tom Peters highlights that delivering a good core product or service is merely the price of entry into the market. To truly differentiate themselves, companies must go beyond the basics and offer additional value that sets them apart from competitors. Here are some ways companies can add value:

• Creating Memorable Experiences: Companies can add value by creating memorable experiences for their customers. This involves designing products and services that not only meet customer needs but also delight and surprise them. Peters refers to this as providing "experiences" rather than just solutions.
   
• Embracing Innovation: Innovation is another crucial aspect of value addition. Companies need to continuously innovate and improve their offerings to stay relevant and meet the evolving demands of their customers. This includes adopting new technologies, exploring new business models, and fostering a culture of creativity and experimentation.
   
• Building Strong Brands: Peters emphasizes the importance of building strong brands that resonate with customers on an emotional level. A strong brand can create a sense of loyalty and trust, making customers more likely to choose your products or services over those of competitors.
   
• Empowering Employees: Finally, Peters advocates for empowering employees to contribute to the value-adding process. By fostering a culture of collaboration and giving employees the tools and autonomy they need to innovate, companies can tap into a wealth of ideas and insights that can drive value addition.

In summary, Peters' message is that companies must strive to go beyond just providing good products or services. They need to focus on creating exceptional customer experiences, embracing innovation, building strong brands, and empowering their employees to truly stand out in the market.