Due Diligence: Acquisition of Distribution Rights for the Aquis Microfiber Towel Range

Due Diligence: Australian Market, USA Brand Owner, Japanese Manufacturer

To explore the opportunity for the Bresnahan Family Office to establish a dedicated vehicle for acquiring the Australian distribution rights to the Aquis Microfiber Towel Range—a product gaining rapid market share in the USA's bathroom and beauty segment—Jason conducted a thorough due diligence process.

The assessment focused on the following key areas:

1. Australian Market Potential: Analyzing the market landscape to identify target customers, including department stores, specialty beauty and bathroom retailers, and premium hair salons.
    
2. Integrity of the Global Distributor and Brand Owner: Evaluating the credibility and reliability of Britanne Corporation, the San Francisco-based global distributor and brand owner.
    
3. Product Manufacturer Analysis: Assessing the capabilities, reputation, and operational processes of Teijin Corporation, a renowned Japanese conglomerate responsible for manufacturing the product.
    
4. Supply Chain Optimization: Developing strategies for managing interactions with supply chain stakeholders, including purchase orders, shipping logistics, warehousing in Melbourne, and distribution to retailers such as Myer, David Jones, and Aherns outlets across Australia. Additional considerations included distribution to the Myer Direct warehouse and facilitating direct sales at hair and beauty trade shows.

This comprehensive approach ensured a detailed evaluation of all aspects critical to the success of the venture.