Facilitated a SWOT & Strategy Workshop with the AJL Group

About AJL Group

AJL Grouphttps://ajlheavyequipment.com.au/ provides programmed and reactive maintenance services across three market segments:

• Commercial cargo ships and large passenger ferries
• Stevedoring materials handling equipment
• Road trucks and trailers

Their customers include multinational and local companies operating in Australia, including a Government Business Enterprise, TT Line.

Rolling Out New Tools at the Strategy Workshop

Jason Bresnehan facilitated the workshop using Evahan’s traditional tools:

• F.AB. (Functional Area of Business Internal Analysis Prompting Tool)
• P.E.S.T.E.C.C. (Political, Economic, Sociodemographic, Technology, Environment (Natural), Competitor, Customer External Analysis Prompting Tool)
• SWOT Matrix: This tool goes beyond listing strengths, weaknesses, opportunities, and threats by including a strategies and actions section to summarize how strengths will be built upon, weaknesses overcome, opportunities pursued, and risks mitigated.

This is detailed in the SWOT Analysis insight. What was different at this workshop was the utilization of AI, specifically Microsoft 365 Copilot, to enhance the three traditional tools and conduct a comprehensive SWOT analysis.

Jason also introduced a new framework he recently developed called "SABAI," which is a play on the Hebrew word for "elder" and conveys the meaning of "transferring wisdom."

SABAI stands for:

• Strategy
• Actions Based
• Amplified
• Implementation

The framework proved very effective in refining the articulation of the group's four competitive advantages across its three market segments and developing amplified implementation action plans.