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Marketing Plan to Penetrate POS/POU Markets in the Global Life Sciences Sector

Biovend develops web enabled secure vending freezers to dispense biological reagents in medical research laboratories

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Biovend Biolocal Reagents 2

Marketing Plan for a Robotic Point of Use Vending System fo the Global Life Sciences Sector

In 2001 on behalf of venture capital investor Momentum Ventures, Jason Bresnehan was appointed the interim CEO of Biovend after the departure of the founding CEO.  Biovend develops web enabled secure vending freezers to dispense biological reagents in medical research laboratories.

In June 2003 , after recruiting new operational and engineering management, getting the R&D program on track, concluding a trial sale with one of the world's leading life science biological reagents manufacturers Invitrogen Corporation, and negotiating a Series B venture capital round , Jason put together an extensive strategic marketing plan for the Company's entry into the global life sciences sector.

The international marketing plan also included strategies and tactics to penetrate smaller market segments including Surgical, Pharmaceutical Manufacture, Secure & Traceable Products (e.g. frozen stored adhesives in the aerospace sector).

Biovend marketing plan
Biovend marketing plan

About Biovend

  • A startup founded in 1999, and concluded a seed then Series A round in 2000
  • Product is a web enabled robotic vending freezers which dispense biological reagents for use in medical and biological research laboratories
  • Target customers are global life science companies who manufacture biological reagent consumables and sell via an hour based system where laboratory technicians draw from the consumable from an unlocked domestic freezer and write down what they took from the freezer. 
  • Other target segments include, Surgical, Pharmaceutical Manufacture, Secure & Traceable Products (eg frozen stored adhesives in aerospace sector)

Are you a Tasmanian business looking for a professional to help you manage an M&A transaction. Contact Evahan Managing Director and Principal Consultant Jason Bresnahan to explore how he can assist.

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